We sought to establish a foundation of transparency and trust with our audience through an extensible and approachable brand identity. It was not lost on us that we were combatting decades of stigma.
The package design was our north star, and it all started with the can. The rest of the visual system quickly followed. Signage, marketing collateral, business cards, and beyond were all meaningful touch points that received bespoke treatments suited to their unique role.
As we launched cleen:craft CBD sodas, we were developing a parallel line of cleen:wellness CBD tinctures and topicals. With both product lines under the cleen:hemp umbrella we sold the sodas and the wellness products at the flagship storefront in downtown Seattle. The visual continuity for cleen:wellness and cleen:craft was a key priority for us in the brand architecture.
